An efficient booking engine


What an efficient booking engine should offer to travelers

First, an efficient booking engine should be able to simplify a traveler’s booking. This tool is ergonomic, simple, fast and intuitive, which offers the best experience possible. 

The ideal booking engine should allow a person to book a room but also other elements that can improve its stay, to give the opportunity to the hotelier to increase the REVPAC

Moreover, it’s recommended to opt for a booking engine that can integrate itself with the best property’s comparator sites and that is adaptable to different devices to be efficient. 

Secure online payment must also be provided by the booking engine. Indeed, it must comply with the PCI DSS standard which protects travelers’ data during the transaction, which reassures them and helps them to proceed to payment with confidence. 

When choosing your booking engine, be sure that its booking itinerary is smooth and coherent. It has to respect your property’s brand image and to highlight your rooms’ pictures accompanied by a description. This will build travelers’ confidence while strengthening your e-reputation and favoring conversion.

Furthermore, an efficient booking engine must be accessible to all, it must be compatible with several languages and currencies so that individuals wishing to make a reservation can be sure of understanding all the information. Otherwise, your establishment will encounter difficulties concerning the attraction of international guests and therefore increasing its market. 

Finally it would be relevant to check whether the tool chosen allows you to integrate a customer assistance as for example an integrated chat.

What an efficient booking engine should offer to hoteliers

A booking engine must meet the needs of each hotelier. It must be able to adapt itself to your sector and to the activities of your establishment as for example by offering a schedule which includes all the particularities of your property such as bedrooms, rooms and equipment.

It must have a user-friendly interface and must allow you to update your photos and texts, to create your packages or any other items that future guests could add to their reservation.

Thus, the ideal booking engine should be able to integrate with your property management software and channel manager. This allows distribution to be managed efficiently across all channels, avoids overbooking and allows the PMS to simplify daily operations and the reservation processing.

It would be appropriate to opt for a booking engine equipped with a dashboard that allows you to analyze the property’s performance specifically to statistics related to sales and bookings, the number of visits, the conversion rate and the turnover. 

It would be appropriate to opt for a booking engine equipped with a dashboard that allows you to analyze the property’s performance specifically to statistics related to sales and bookings, the number of visits, the conversion rate and the turnover. 

Moreover, the automatic sending of confirmation emails or a reminder sent by SMS are essential. It is a great mean to confirm all the information relating to the booking made by a customer and to avoid no show.

Having a booking engine on your own website will help you stay competitive and increase the number of direct bookings. However, it isn’t enough to only opt for a booking engine, this tool must be as optimized as possible in order to convert users. This conversion is possible by offering a simple, smooth and secure booking experience!

4 booking engine attributes that boost conversions


User-friendly and intuitive

The easier and more intuitive the booking experience, the more likely conversions will result. Therefore, your booking engine must be as user-friendly as possible. It should clearly represent your rooms and list their price and availability, without the user needing to go looking for the information.


With a booking engine that’s connected to a distribution channel, you benefit from real-time updates based on direct and third-party bookings (OTA, GDS, etc.). As a result, you not only save time but avoid overbooking. A connected booking engine also makes faster conversions possible since users can see whether room availability matches their trip dates. Real-time connectivity keeps extra phone calls or email requests to a minimum and prevents the loss of bookings to your competitors.

Mobile and responsive

Les réservations mobiles constituent une source de conversions de plus en plus importante. C’est pourquoi votre site Web et votre moteur de réservation se doivent d’être accessibles sur mobile. Si cela n’est pas le cas, vous perdez des réservations directes. Il est vital que la version mobile de votre moteur de réservation soit responsive pour rendre le processus de réservation simple et facile sur un écran tactile.

Mobile devices are a growing source of direct booking conversions. For this reason, your website and booking engine must be mobile-device enabled. If it isn’t, you are missing out on direct bookings. It’s crucial to have a responsive booking engine that’s optimized to make the touchscreen booking process simple and easy.


Your hotel’s website can reach visitors all over the world. It’s essential to ensure your booking engine offers a wide choice of languages and currencies to encourage international client conversions.

To boost direct bookings and profits, you must have a good booking engine. To this end, your booking engine must be intuitive, connected, mobile, responsive and international. If your booking engine has these four attributes, you’re well on your way to boosting direct booking conversions.