9 Ways to Boost Hotel Bookings and Increase Revenue

Regardless of the size of your establishment or the type of clientele, the revenue and profitability of your hotel is essential. Despite what some may think, there is more than one way to increase your revenue. Check out our best tips for doing so!

augmenter-reservations-hotel

Tip 1: Solidify your hotel guest personas

With the help of your hotel database, find out who your guests are, why they’re staying with you and for what purpose, i.e., business or pleasure. Then, develop one or two guest personas so that you can properly tailor your marketing efforts to meet their needs.

Tip 2: Use a strong value proposition to resonate with guests

Clearly state what makes your hotel unique and why potential guests should stay with you rather than anywhere else. Be sure to emphasize the fact that you can meet their needs better than your competitors can.

Tip 3: Speed ​​up your website loading time

Research shows that the slower your website speed, the more likely visitors are to leave it for a competitor’s site. To avoid this, make sure that it does not take more than 3 seconds for your site to load.

Having a spectacular photo gallery is essential for any hotel website. Since potential guests visit this page to see what your hotel looks like, it is the ideal place to showcase your most beautiful rooms, features and amenities. Always ensure that your photos are high quality and up to date.

Tip 5: Keep your site simple

Simplify site design and navigation. A quick and easy-to-use site allows potential guests to better navigate the information and continue exploring your site.

Tip 6: Avoid overwhelming potential guests with too much choice

People who visit your website might be discouraged if faced with too many choices. Make sure you limit your packages and navigational options to the bare essentials.

Tip 7: Appeal to guests through visual storytelling

Images pack a huge emotional punch with potential guests. Fill your website with beautiful, powerful images that tell a story and convey strong emotions. You might be surprised to see just how positive an effect this can have on hotel reservations.

Tip 8: Think mobile friendly

Optimize your website for mobile. Ensure that your potential guests can book their stay with ease, without ever having to touch a computer. Also, be sure to include smartphone functionality on your mobile site so that guests can call you or get directions to your hotel with just one simple click.

Tip 9: Get down with your data

Website data can reveal a lot about your hotel and your guests, so take advantage of it! These informations are an invaluable personalization opportunity for your property. Whether it is to tailor the customer experience or offer them a personalized arrival, the use of this data helps to exceed their expectations. Certain information about your establishment can also be useful to analyze your performance with indicators such as the occupancy rate, the status of the rooms, your average monthly revenue and others. So what are you waiting for to take advantage of it!


Whether it’s by getting to know your customers, improving your website or your social media, all of these can contribute to your hotel’s reputation and therefore increase your profits. You will not only improve your reputation in the eyes of your customers, but also your position against your competitors through differentiation.

Some articles that might interest you

raisons-creer-questionnaire-satisfaction
28 June, 2016 | Nicolas Audiffren

8 great reasons to create a customer satisfaction survey

To make sure the service you offer matches your customers’ needs/expectations Where striving for quality is concerned, the…
Read the article
promouvoir-hotel-budget-limite
12 July, 2016 | Laura Yee Kui Choi

The 5 best ways to promote your hotel on a limited budget

1 - Create a captivating web experience One of the pillars of a solid marketing strategy is having…
Read the article
conseils-marketing-digital-hotel
25 August, 2016 | Nicolas Audiffren

10 Digital Marketing Tips to Differentiate Your Hotel

1 - Embrace your specialization Your hotel should appear in the distribution channels most relevant to your market…
Read the article
personnel-hotelier-productif
24 January, 2017 | Sarah Trépanier

5 tips to make your hotel staff more productive

Give incentives to work harder One of the first things you can do to encourage your hotel team…
Read the article
17-01-conseils-ameliorer-service-clientele-00
26 January, 2017 | Catherine Daoust

6 tips to improve your customer service skills today

1. Engage with your target audience The customer service’s goal is to offer a positive experience to your…
Read the article
personnel-heureux-hotellerie
| Catherine Daoust

4 ways to keep your hospitality staff happy

1 - Establish a working culture of learning and development The nature of the hospitality industry is that…
Read the article
formations-hotellerie
3 April, 2017 | Sarah Trépanier

Why is it beneficial for hoteliers to train their staff?

1 - Boost their performance Investing in training isn’t done simply for the employee’s benefit — it can…
Read the article
cybersecurite-hotel-pms
23 May, 2017 | Karine Thibeault

Hotel management software: what about cybersecurity?

Physical security Should your establishment suffer damage from a fire or water infiltration, it would be unfortunate to…
Read the article
augmenter-reservations-directes
12 July, 2017 | Nicolas Audiffren

8 easy steps to boost direct bookings

Augmentez vos réservations directes en 8 étapes faciles 1. Make the reservation process easy To encourage people who…
Read the article
qualites-moteur-reservation
3 August, 2017 | Claudine Vio

4 booking engine attributes that boost conversions

User-friendly and intuitive The easier and more intuitive the booking experience, the more likely conversions will result. Therefore,…
Read the article
programme-fidelisation-hotellerie
7 February, 2018 | Sarah Trépanier

Everything you need to know about loyalty programs

Reasons for a loyalty program Loyalty programs are well known for creating a win-win situation: Guests get rewarded…
Read the article
attract-business-travelers
7 March, 2018 | Sarah Trépanier

How to attract business travellers

Technology is essential C’est simple, pour inciter les voyageurs d’affaires à séjourner dans votre établissement, celui-ci doit être…
Read the article
qualites-bon-pms-hotel
24 April, 2018 | Karine Thibeault

6 Qualities of a Good PMS

Les 6 qualités d'un bons PMS hôtel A good PMS must: Be easy to use Your PMS must…
Read the article
automatisation-hotel
15 May, 2018 | Claudine Vio

Let automation lead the way

Laissez-vous guider par l'automatisation The booking process Automation begins with booking. When booking is done online, the booking…
Read the article
connectivite-pms
21 June, 2018 | Karine Thibeault

With PMS integration, you have the luxury of choice

Why is integration capability important? An establishment’s hotel management system (PMS) lies at the heart of its operations. While…
Read the article
maximiser-logiciel-hotelier
26 June, 2018 | Karine Thibeault

5 tips to maximize your property management software

1. Training: getting to know your PMS When implementing or changing your hotel management system, proper training is key. As…
Read the article