The storytelling concept in the hospitality industry

Today’s travelers are more than ever looking for a human experience during their stay. Whether it’s by meeting other travelers or wanting to live an authentic experience, they are looking for unforgettable stories and adventures.

Thus, it becomes important to highlight the human aspect of the experience offered by your hotel, especially through the concept of storytelling.

What is storytelling?

By definition, storytelling is a marketing strategy designed to engage your clients through communications based on the telling of an authentic and realistic story. Moreover, storytelling communications allows you to attract attention, seduce and convince through emotion.

Rather than solely using advertising arguments, many properties use storytelling to tell a story and even their own story. Some of them do not hesitate to tell the stories of their own customers by highlighting theirs memories of their stay at the hotel. Like many other marketing strategies, storytelling can be promoted through creating videos, using your social networks and even via the “About” page of your website.

The importance of storytelling in the hospitality industry

As a result of the growing thirst for new experiences and discoveries, travelers are more interested in the story of your hotel and the way you tell it. Therefore, using storytelling to convince your future customers using emotions can only be beneficial for your hotel since the emphasis on the human dimension allows you to create a much stronger connection between travelers and your hotel. Moreover, they will be more enthusiastic about visiting your hotel and meeting your team. 

Narrative communication is also a great way to show your authenticity to your customers. Beyond the transactional relationship, this marketing technique allows you to build a long-lasting relationship with your customers and to establish loyalty.

How to use the storytelling concept to promote my property ?

First, think about the content you want to put forward, including the relevant and interesting elements of your story. It is important not to invent or make your own a story which is not yours. You want to remain as transparent as possible. In addition, there are several key elements to successful storytelling, such as incorporating emotions, being personal and engaging, and keeping the story short enough to keep your clients’ attention and interest throughout. The goal is not to tell a perfect story but a real one. While your customers will appreciate knowing more about your greatest successes, they will also be interested in your most difficult moments and how you overcame them. Also, don’t forget to pick a narrative which is adequate for your customers so that they can identify with your storytelling.


In conclusion, you can use a few tricks to perfect your storytelling, such as a timeline to facilitate reading and help your audience see the evolution of your activities. A video can also be adequate, as a picture is worth a thousand words. Moreover, you can interact with your subscribers by adding a question at the end of a storytelling publication. For example, you could ask them to talk about their experience at your hotel and then share their answers.

Don’t wait any longer to express your creativity and be a source of real, touching and inspiring stories for your community!

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