Why your property needs a channel manager?

Whether in the tourism or hotel industry, online booking is becoming especially popular among travelers. Indeed, in 2018 nearly 74% of reservations were made online. Having a channel manager, also known as a reservation management software, has therefore become essential to manage all the online reservation platforms where your property is present.

Why your property needs a channel manager?

What is a channel manager?

Integrated within your hotel software (Property Management Software), your reservation management software ensures your different online reservation platforms are connected. It also ensures that your rates, your availability in terms of accommodation, your packages and even your property’s information are synchronized, regardless of the OTAs (Online Tourism Agencies) used to make the reservation.

Accurate and simplified management

By connecting a channel manager to your PMS, your front desk staff will not have to deal with overbooking and the resulting guest dissatisfaction. Moreover, they will not have to make any changes in case of unavailability since the system will have automatically updated the capacity and availability of your hotel. With your reservation management software, you make sure your customers are satisfied and their pre-stay experience is enjoyable. 
To avoid any errors related to the management of your property’s availability, it is preferable to use new and efficient technologies. You should set up the initial quantities available for each offer and service and let the system update these figures in real time. By automating the administrative tasks related to reservation management, you allow your staff to be readily available for your guests. This ensures your customers have a successful and enjoyable stay experience.

Immediate synchronization of information between your softwares

In addition to the immediate synchronization of your property’s availability, several other relevant information are transferred to your hotel PMS to ease your operations. For example, booking and customer information will be directly forwarded from the OTA to your PMS hotel. Since data is essential, you can be sure that no matter which reservation platform you use, your PMS will collect your customers’ data. Moreover, this data can be used to personalize your property’s guest experience by offering them special in-room options on special occasions. It can also be used to adjust your marketing communications by offering special promotions to guests who have stayed in your hotel more than three times, for example.

A diverse source of revenue

The channel management software is the solution you need to be present on OTAs for your customers without adding complexity to your operations. The channel manager allows you to increase your revenue from various sources by being present on several external reservation platforms such as Expedia, Hotel.com, Booking.com, Airbnb. You gain visibility with travelers and potentially increase your number of online reservations.

By integrating a channel manager to your PMS, you increase your property’s visibility while allowing it to be compared to its competitors. It is therefore essential to showcase your best rooms, facilities and services on all your online booking platforms. You may also use authentic content created by your guests to promote your establishment.

Some articles that might interest you

12 May, 2016 | Claudine Vio

9 Ways to Boost Hotel Bookings and Increase Revenue

Tip 1: Solidify your hotel guest personas With the help of your hotel database, find out who your…
Read the article
28 June, 2016 | Nicolas Audiffren

8 great reasons to create a customer satisfaction survey

To make sure the service you offer matches your customers’ needs/expectations Where striving for quality is concerned, the…
Read the article
12 July, 2016 | Laura Yee Kui Choi

The 5 best ways to promote your hotel on a limited budget

1 - Create a captivating web experience One of the pillars of a solid marketing strategy is having…
Read the article
25 August, 2016 | Nicolas Audiffren

10 Digital Marketing Tips to Differentiate Your Hotel

1 - Embrace your specialization Your hotel should appear in the distribution channels most relevant to your market…
Read the article
24 January, 2017 | Sarah Trépanier

5 tips to make your hotel staff more productive

Give incentives to work harder One of the first things you can do to encourage your hotel team…
Read the article
26 January, 2017 | Catherine Daoust

6 tips to improve your customer service skills today

1. Nouez le dialogue avec votre public cible L’objectif du service à la clientèle est d’offrir une expérience positive à…
Read the article
| Catherine Daoust

4 ways to keep your hospitality staff happy

1 - Establish a working culture of learning and development The nature of the hospitality industry is that…
Read the article
3 April, 2017 | Sarah Trépanier

Why is it beneficial for hoteliers to train their staff?

1 - Boost their performance Investing in training isn’t done simply for the employee’s benefit — it can…
Read the article
23 May, 2017 | Karine Thibeault

Hotel management software: what about cybersecurity?

Physical security Should your establishment suffer damage from a fire or water infiltration, it would be unfortunate to…
Read the article
12 July, 2017 | Nicolas Audiffren

8 easy steps to boost direct bookings

Augmentez vos réservations directes en 8 étapes faciles 1. Make the reservation process easy To encourage people who…
Read the article
3 August, 2017 | Claudine Vio

4 booking engine attributes that boost conversions

User-friendly and intuitive The easier and more intuitive the booking experience, the more likely conversions will result. Therefore,…
Read the article
7 February, 2018 | Sarah Trépanier

Everything you need to know about loyalty programs

Reasons for a loyalty program Loyalty programs are well known for creating a win-win situation: Guests get rewarded…
Read the article
7 March, 2018 | Sarah Trépanier

How to attract business travellers

Technology is essential C’est simple, pour inciter les voyageurs d’affaires à séjourner dans votre établissement, celui-ci doit être…
Read the article
24 April, 2018 | Karine Thibeault

6 Qualities of a Good PMS

Les 6 qualités d'un bons PMS hôtel A good PMS must: Be easy to use Your PMS must…
Read the article
15 May, 2018 | Claudine Vio

Let automation lead the way

Laissez-vous guider par l'automatisation The booking process Automation begins with booking. When booking is done online, the booking…
Read the article
21 June, 2018 | Karine Thibeault

With PMS integration, you have the luxury of choice

Why is integration capability important? An establishment’s hotel management system (PMS) lies at the heart of its operations. While…
Read the article