Is your property eco-responsible?

The tourism industry is one of the most energy-consuming sectors, with 8% of global greenhouse gas emissions. By 2035, some specialists expect this rate to increase by more than 130%. Thereby, sustainable tourism is not only an ephemeral trend but a real priority for hoteliers. Many properties have decided to adopt environmental practices that have a positive social and environmental impact in order to encourage the eco-tourism, giving a more sustainable hospitality industry. For example, they are mobilizing in order to reduce waste, waste production and use of energies and plastic.

Moreover, studies show that an eco-responsible property would incite easily travelers to book their stay at its place. Indeed, 66% of travelers would be willing to pay more to stay in an eco-responsible and friendly property and 2 out of 3 travelers would compromise their comfort in favor of the environment. To do so, think about highlighting your environmental practices on your website but also on your online booking engine, which is sometimes the last place where travelers make their final decision for their stay. You can also promote your practices on distribution platforms in order to stand out from your competitors.

etablissement-hotelier-eco-responsable
Is your property eco-responsible?

What is an eco-responsible property?

As you may know, the hospitality industry is constantly evolving and must always be renewed in order to better meet the needs of an increasingly demanding clientele. This clientele is looking for more modern, more luxurious and greener establishments.

To do so, an eco-responsible establishment is a property which attempts to minimize its environmental impact by transforming itself first and then its services. In order to ensure the well-being of its customers and employees, eco-responsible properties have several goals such as saving energies and resources, reducing pollution, decreasing waste and encouraging responsible purchasing. They set up sustainable environmental practices such as the use of recycled materials, natural insulator, low consumption lights, non-toxic products, bulk organic soaps, water saving devices and recycling bins.

Furthermore, eco-responsible properties have eco-tourism labels or awarded certifications by an independent third party or by the State. In the hospitality industry, there are many types of certifications such as Green Key, Green Tourism, EcoRoom, EarthCheck, RéserVert.

You can also link your environmental practices with your commercial ones. For example, by having a vegetable garden to produce vegetables that can be used by the chef, you can also use this to highlight your restaurant and to make some activities and workshops with the chef or the gardener.

Eco-responsible property’s benefits

Although it can be expensive, becoming an eco-responsible property is a win-win strategy for you and for your guests. By opting for a greener and more environmentally friendly practices, you can decrease your energy costs and improve your services while being innovative and all without compromising your services’ quality and guests’ comfort. Moreover, new technology often helps for the implementation of reduction energy measures. For example, if your hotel management software (PMS) is connected to the room lighting system, lights can turn off automatically if there is no one inside the room. Also, the heating and the air conditioning can be turn on standby.

This approach can also go as far as the choice of technological suppliers since it’s everyone’s action that will have a global impact. At the Hotello company, environmental practices are very important either with simple actions made by each employee such as recycling at the office, the choice of ecological maintenance products or promoting home office work and avoiding cars’ use.


Becoming an eco-responsible property is an excellent business strategy for hoteliers wishing to reduce their costs, decrease their ecological footprint and contribute to their guests and employees’ satisfaction. However, going green requires a lot of determination and attendance. As said by Dr Legrand “The sustainable hospitality sector is a sector which takes up environmental and societal challenges by using new ideas, solutions and strategies which allow to develop tomorrow’s properties and to manage their operations in a sustainable way”. Moreover, future’s properties will reconcile ecology, new technologies, conviviality but also economy.

Thus, keep in mind that the green marketing is a great way to promote your environmental practices and it will help you to strengthen your brand image on your communication channels (website, booking enginesocial media, blog and newsletters) but also on external channels. Indeed, nearly 64% of the companies now use green marketing to sell their products and services.

Some articles that might interest you

augmenter-reservations-hote
12 May, 2016 | Claudine Vio

9 Ways to Boost Hotel Bookings and Increase Revenue

Tip 1: Solidify your hotel guest personas With the help of your hotel database, find out who your…
Read the article
raisons-creer-questionnaire-satisfaction
28 June, 2016 | Nicolas Audiffren

8 great reasons to create a customer satisfaction survey

To make sure the service you offer matches your customers’ needs/expectations Where striving for quality is concerned, the…
Read the article
promouvoir-hotel-budget-limite
12 July, 2016 | Laura Yee Kui Choi

The 5 best ways to promote your hotel on a limited budget

1 - Create a captivating web experience One of the pillars of a solid marketing strategy is having…
Read the article
conseils-marketing-digital-hotel
25 August, 2016 | Nicolas Audiffren

10 Digital Marketing Tips to Differentiate Your Hotel

1 - Embrace your specialization Your hotel should appear in the distribution channels most relevant to your market…
Read the article
personnel-hotelier-productif
24 January, 2017 | Sarah Trépanier

5 tips to make your hotel staff more productive

Give incentives to work harder One of the first things you can do to encourage your hotel team…
Read the article
17-01-conseils-ameliorer-service-clientele-00
26 January, 2017 | Catherine Daoust

6 tips to improve your customer service skills today

1. Engage with your target audience The customer service’s goal is to offer a positive experience to your…
Read the article
personnel-heureux-hotellerie
| Catherine Daoust

4 ways to keep your hospitality staff happy

1 - Establish a working culture of learning and development The nature of the hospitality industry is that…
Read the article
formations-hotellerie
3 April, 2017 | Sarah Trépanier

Why is it beneficial for hoteliers to train their staff?

1 - Boost their performance Investing in training isn’t done simply for the employee’s benefit — it can…
Read the article
cybersecurite-hotel-pms
23 May, 2017 | Karine Thibeault

Hotel management software: what about cybersecurity?

Physical security Should your establishment suffer damage from a fire or water infiltration, it would be unfortunate to…
Read the article
augmenter-reservations-directes
12 July, 2017 | Nicolas Audiffren

8 easy steps to boost direct bookings

Augmentez vos réservations directes en 8 étapes faciles 1. Make the reservation process easy To encourage people who…
Read the article
qualites-moteur-reservation
3 August, 2017 | Claudine Vio

4 booking engine attributes that boost conversions

User-friendly and intuitive The easier and more intuitive the booking experience, the more likely conversions will result. Therefore,…
Read the article
programme-fidelisation-hotellerie
7 February, 2018 | Sarah Trépanier

Everything you need to know about loyalty programs

Reasons for a loyalty program Loyalty programs are well known for creating a win-win situation: Guests get rewarded…
Read the article
attract-business-travelers
7 March, 2018 | Sarah Trépanier

How to attract business travellers

Technology is essential C’est simple, pour inciter les voyageurs d’affaires à séjourner dans votre établissement, celui-ci doit être…
Read the article
qualites-bon-pms-hotel
24 April, 2018 | Karine Thibeault

6 Qualities of a Good PMS

Les 6 qualités d'un bons PMS hôtel A good PMS must: Be easy to use Your PMS must…
Read the article
automatisation-hotel
15 May, 2018 | Claudine Vio

Let automation lead the way

Laissez-vous guider par l'automatisation The booking process Automation begins with booking. When booking is done online, the booking…
Read the article
connectivite-pms
21 June, 2018 | Karine Thibeault

With PMS integration, you have the luxury of choice

Why is integration capability important? An establishment’s hotel management system (PMS) lies at the heart of its operations. While…
Read the article