The storytelling concept in the hospitality industry

storytelling-hotellerie

What is storytelling?

By definition, storytelling is a marketing strategy designed to engage your clients through communications based on the telling of an authentic and realistic story. Moreover, storytelling communications allows you to attract attention, seduce and convince through emotion.

Rather than solely using advertising arguments, many properties use storytelling to tell a story and even their own story. Some of them do not hesitate to tell the stories of their own customers by highlighting theirs memories of their stay at the hotel. Like many other marketing strategies, storytelling can be promoted through creating videos, using your social networks and even via the “About” page of your website.

The importance of storytelling in the hospitality industry

As a result of the growing thirst for new experiences and discoveries, travelers are more interested in the story of your hotel and the way you tell it. Therefore, using storytelling to convince your future customers using emotions can only be beneficial for your hotel since the emphasis on the human dimension allows you to create a much stronger connection between travelers and your hotel. Moreover, they will be more enthusiastic about visiting your hotel and meeting your team. 

Narrative communication is also a great way to show your authenticity to your customers. Beyond the transactional relationship, this marketing technique allows you to build a long-lasting relationship with your customers and to establish loyalty.

How to use the storytelling concept to promote my property ?

First, think about the content you want to put forward, including the relevant and interesting elements of your story. It is important not to invent or make your own a story which is not yours. You want to remain as transparent as possible. In addition, there are several key elements to successful storytelling, such as incorporating emotions, being personal and engaging, and keeping the story short enough to keep your clients’ attention and interest throughout. The goal is not to tell a perfect story but a real one. While your customers will appreciate knowing more about your greatest successes, they will also be interested in your most difficult moments and how you overcame them. Also, don’t forget to pick a narrative which is adequate for your customers so that they can identify with your storytelling.


In conclusion, you can use a few tricks to perfect your storytelling, such as a timeline to facilitate reading and help your audience see the evolution of your activities. A video can also be adequate, as a picture is worth a thousand words. Moreover, you can interact with your subscribers by adding a question at the end of a storytelling publication. For example, you could ask them to talk about their experience at your hotel and then share their answers.

Don’t wait any longer to express your creativity and be a source of real, touching and inspiring stories for your community!

Change management in the Hospitality industry

gestion-changement-hotellerie
gestion-changement-hotellerie

Each person undergoes adjustment at their own pace

Change can have an impact that is organization-wide, team-wide, and individual. Indeed, each individual can react differently when faced with an unsettling and uncomfortable situation. It is natural to initially feel reluctant to change. Moreover, reluctancy reflects being afraid of risk, feeling uncomfortable, confused, worried or even having biases take control of our emotions. 

We can take the example of a hotel which suddenly decides to use a new property management software, or other new technologies. This forces employees to learn how to use these technologies efficiently in order to save time and gain productivity on a daily basis. 

Change can be a real challenge, so it is important to motivate and reassure your staff to encourage them to embrace the change, avoid getting tied to old habits, and overcome their fear of the unknown and insecurity.

Change is inevitable and necessary

Change is inevitable so why not prepare for it in proactively? Before initiating your change procedure, it’s vital to have a well thought-out and carefully planned management strategy. The manager’s role is extremely important as he or her has the role of leadership in change management. The manager is the one who supports, leads, listens, and helps their staff and collaborators throughout the process. Moreover, change is necessary for the growth of a property while it is normal to be reluctant at first, it is important to be able to keep things in perspective to welcome change with ease. 

When it comes to using a new technology to improve your efficiency on a daily basis, your staff will often assume the additional utility of such technology is small to none and that this technology will not be required for your hotel in the long run. It is therefore your responsibility to persuade your staff of its value, and inform them that procedures will be modified in order to welcome and benefit from this new technology.

Optimism and mutual support are your biggest strengths

In order to lead your change management successfully, it’s imperative to focus on the benefits that change may bring instead of fears and potential losses that may arise. Do not forget that strength lies in numbers: you are not alone as all the staff is together with you in this process. Prioritize active and constructive listening in order to spot those affected by this difficult situation and do not hesitate to reassure them. Help them perceive change as an opportunity to live a new experience which will allow you to innovate and offer a memorable stay to your guests.


The hospitality industry is facing many uncertainties, forcing properties managers to adapt despite their reluctances to face new challenges. Whether it be structural changes or strategic changes, changes are inevitable and necessary for a property’s evolution. Most importantly, optimism and mutual support will be key for overcoming your comfort zone to better perceive the benefits of change.

Reinventing ourselves to make way for an elegant and humane brand image

image-marque-hotello

Becoming an elegant and humane brand image

With over 20 years of experience in an evolving industry, it was time for us to rethink our brand image in order to adapt it to our customer-centric and customer success positioning. 

A new brand image doesn’t only mean changing your logo! It’s a set of elements that make you discover your personality, including its voice, tone, character traits, intention and energy. From all the ideas generated, we have retained the elegance, the technology, the humanity and our passion for the hospitality industry. 
Why did we choose these criteria? Elegance is an important element for the hospitality industry. Therefore, we wanted to use it to pay tribute to hoteliers and help them find themselves in this new branding. This touch of elegance helps us stand out from other technological solutions. Regarding the technology, we wanted to highlight it differently. Thus, the main objective was to find the balance between elegance, avant-gardism, humans and technology.

One circle, many possibilities

Chief symbol of Hotello, it doesn’t only designate collaboration and equity, but puts the focus on the relationship between Hotello and its customers. The circle also refers to the fact that Hotello encompasses all the functionalities required for hotel management and symbolizes a window through which everything happens. It is not an ordinary form; it can be combined with several elements such as photos, materials, refined, warm or patterned textures.

Throughout our rebranding process, we kept in mind the motto “Less is more”, which suggests “The less there is, the more we see”. The result was a simple brand identity, equally elegant and humane.

branding-hotello

An elegant and refined logo

Our logo is the main element of our new brand image. We wanted it to be refined, easily readable and recognizable though its shape and purity. Its simplicity allows it to be associated with a vibrant design without overloading it. Furthermore, simple details such as angles, curves and perpendiculars add a touch of subtlety to Hotello’s logo. Its geometric balance contributes to its refined and balanced appearance while still being simple. Using an animated logo, why not? The movement is a strong advantage of our design and it allows us to stand out.

A symbolic icon

Once again, we wanted to highlight the liveliness and vibrant side through movement. To do so, our static or animated icon symbolizes the complementarity and the crossing between two circles. There are several explanations for this crossing. The first idea is that these two circles represent the relationship between the hotelier and its guest. The third entity designates Hotello supporting this collaboration. The second idea is that these two distinct circles illustrate technology and humans and that Hotello makes it possible to combine them. Finally, the icon can also symbolize the H for Hotello.

Typographies accentuating the contrast

Regarding Hotello’s typefaces, we chose Capo and Hanken Grotesk to highlight the typographical contrast which is one of our brand identity’s strengths. We wanted to enhance some perceptible details in our titles and keep a touch of originality in our typography in order to remain simple but remarkable.

image-marque-hotello
Se réinventer pour laisser place à une image de marque élégante et humaine

Living colors echoing the hospitality industry

Inspired by real elements echoing the hospitality industry, Hotello’s Sepia and mauve color range represent life and elegance. The warm colors highlight the humane side and the cold colors represent the technological aspect.

Thus, the colors chosen bring a lively and vibrant side to our brand image and they share a strong emotion.

Paying tribute to the hospitality industry

The relationship we have with our customers is precious and we wanted to pay tribute to them. By using representative images of our customers and their properties, we showcase their energy, diverse personalities and their passion for the hospitality industry.Textures are also an important part of our branding, they symbolize the humane, real and alive side of Hotello. Also, it helps combine technology and reality. 

The most important thing for us was to echo hotel design and be able to adapt to our different targets.

Because your priority is hospitality

At Hotello, our team of hospitality specialists are dedicated, available and attentive to our customers. We support them on a daily basis so that they can offer the best experience to their guests. Also, we aim to become an influencer of tomorrow’s hospitality industry and we want to equip hoteliers so that they can create a memorable guest experience that goes beyond expectations.

Our product is our pride and the result of a strong collaboration with our specialists as well as our partners. Hotello is a cloud-based PMS and its customer service represents a strong value. The elegance in its design and the performance it offers creates an adequate technology hub so that different types of establishments can offer their customers an exceptional experience.

Our solutions are developed with reliability and adaptability according to hoteliers’ needs. It is based on observations and collaboration in order to respond to the latest hospitality industry trends. Humans are at the heart of the development of our solutions in order to make their work simple, efficient and enjoyable while reducing manual tasks. This allows them to have more time for what matters: be present for their guests.