How to build guest loyalty on the long term according to our expert

“You have to keep in mind that a loyal guest is necessarily satisfied, but a satisfied guest is not always loyal. It is important to meet, and even exceed, their requirements throughout their stay. In addition, the post-stay survey is an excellent tool to measure their satisfaction. Also, make sure to maintain a solid relationship with your guests thanks to personalized communications based on the information collected by your hotel PMS. This will encourage them to come back, thus building long term guest loyalty.”