Is it important to have online customer reviews?
“Yes online customer reviews are very important!. Nowadays, digital word of mouth is constantly gaining notoriety thanks to online customer reviews. A review represents a positive or negative testimonial that summarizes how the guest’s stay went, if she/he is satisfied with the welcome, the services offered, the room and so on. These can help a hotel build its e-reputation, encourage travelers to book a stay, and improve the guest experience.”