The importance of personalizing a guest experience in the hospitality industry

“It’s important to personalize your experience, and independent hoteliers have this unique chance to stand out from other properties. Indeed, making a stay personal is precisely where such a distinction can be made in comparison to chain hotels, where the experience of each property is similar. Moreover, a property that improves its guest experience will be able to transform it into a real advantage against its competitors. This can represent a sales advantage or even a communication lever in its marketing plan and through its guests via social media. Also, it’s the ideal opportunity to stand out on OTA platforms where property’s presentation in a few photos and a few lines is decisive for the volume of reservations.”